POPS is an alcoholic popsicle brand, established in 2014, that offers frozen cocktails in the form of ice creams and popsicles, available across the UK in retailers such as Waitrose and Ocado. They approached us to help revitalise their social media presence, with the aim of boosting brand awareness and increasing product visibility. POPS’ ethos is to ‘Embrace the Moment,’ and we set out to create content that embodied this spirit, while staying true to the brand’s core values: curiosity, cheekiness, adventure, and an uplifting tone. Our goal was to showcase their unique products in a way that truly captured these elements.

To help POPS achieve their goal of increasing brand visibility, the team took a creative approach, using bold, vibrant colours and miniatures in photoshoots to craft whimsical little worlds brimming with wonder and intrigue. By incorporating cutouts of ingredients as set pieces to emphasise specific flavours, and employing a mix of mediums including still photography, stop-motion, animation, and illustration, we brought the products to life. Throughout, we ensured the content reflected the core values of POPS.