Case study
Golf Tribe
Project Overview
Golf Tribe is a light-hearted podcast focused on golf, catering to players of all experience levels but primarily aimed at amateurs. Above all else, the podcast is passionate about the sport, blending this enthusiasm with playful humour in a down-to-earth and authentic manner. It ensures listeners feel welcomed, free from any sense of elitism, and creates a community where they can discuss all things golf.
Strategy
With wit, playfulness, and community at its core, we set out to develop a brand identity that embodied these values. The logo and accompanying assets needed to reflect this ethos. The tagline, ‘For those who take golf seriously. But not much else.’, was a perfect way to attract an audience aligned with these principles.
Self-deprecating humour became a defining element of the brand’s identity and tone of voice. Since the community is the foundation of Golf Tribe, we wanted to create an environment where egos were left at the door. This fosters a level playing field where the love of golf connects everyone. In this way, Golf Tribe aims to grow beyond being just a podcast, evolving into a supportive community that shares knowledge and enjoys a laugh centred around the sport.
Execution
With this vision in mind, we designed a logo with a double meaning. It represents a golf ball just short of the hole—a relatable, sometimes frustrating moment many golfers experience—and also an ‘on-air’ button, reflecting the podcast’s focus.
The colour scheme is anchored by a vibrant green, symbolising the fairway, complemented by injections of lively blue and yellow to represent water hazards and bunkers. These colours not only align with the golf theme but also maintain the brand’s upbeat and approachable tone, striking a balance between fun and the personal growth listeners can expect as part of the tribe.
To further develop the brand, we introduced an illustration style featuring hands. These serve as symbolic ‘helping hands’, representing the support and guidance listeners can expect from both the hosts and the wider community. This key element of the Golf Tribe identity underscores that help is always available for anyone looking to improve their game or simply feel more connected to others who share their passion.
