Type Design
Architectura
Client
Personal
Deliverables
Display Typeface
Role
Designer
Date
2017
Type design has always been a love of mine, and in each project I always try and squeeze in some to create unique designs for clients. As Architectura was a personal project, I had more time available to explore the designs and create a full alphabet.
Completed during my time at University, Architectura was to be a display typeface which took forms from the surrounding city of Plymouth and architecure found in the UK. Windows, building shapes, archways, and brick work were all considered when designing aspects of the typefaces serifs, x-height, width, and height.
The design developed into a transitional typeface with vertical axis in the counters, high contrast between the thick and thin strokes, and curved serifs with flat bottoms. I used the experience of designing this typeface to create a poster which detailed some nuances in type and connections between certain letters that otherwise might go unnoticed.
Get in touch
If you have a project in mind or just fancy a chat, send over an email to jacob@madebyward.com or use the form below.